Starting a business in Austin is an exciting venture. Here’s a short guide from a business attorney in Austin, TX, on the steps a startup can take to lay a solid foundation for growth.
What Are the First Steps in Establishing a Startup in Austin? Answers from a Business Attorney in Austin, TX

1. Validate Your Business Idea
Make sure there’s a genuine need in the market for your product or service. Conduct research on local competitors, customer demographics, and demand in Austin’s market. Talk to potential customers, test your product, or survey target audiences to confirm interest and refine your concept.
2. Develop a Business Plan
Outline your goals, strategy, target market, financial projections, and operational needs in your business plan. Break down your timelines for launching and lay out details of your approach to competition, market entry, and customer acquisition.
3. Choose the Right Business Structure
When choosing the business structure that works best for your business, consider factors like the structure’s liability protection, management flexibility, and tax benefits. The primary business structures are sole proprietorship, partnership, limited liability company (LLC), and corporation. Many entrepreneurs opt for an LLC because it provides liability protection without the formalities required for a corporation.
4. Register Your Business and Obtain Licenses
Texas requires businesses to be registered with the Secretary of State. If you have a sole proprietorship, you can file a DBA (Doing Business As) name at the county level. Partnerships, LLCs, and corporations must file formation documents with the state. You can find detailed information on industry-specific permits at the Texas Department of Licensing and Regulation.
5. Apply for an Employer Identification Number (EIN)
You need an Employer Identification Number (EIN) if you plan to hire employees, open a business bank account, or file federal taxes. Even if you’re a sole proprietor, an EIN is often required by banks and vendors for business transactions. Applying for an EIN is free and can be done through the IRS website.
6. Open a Business Bank Account
A business bank account makes it easier to plan and track your business expenses. Look for a bank that offers small business accounts and services tailored to startups, such as flexible loan options, low fees, and online tools.
7. Secure Funding and Financial Support
Organizations like the Austin Technology Incubator and Capital Factory provide mentorship and funding opportunities for local entrepreneurs. You may also be eligible for grants or loans through government programs like the U.S. Small Business Administration (SBA).
8. Set Up Your Accounting System
Maintain accurate financial records to keep your business organized and prepared for tax season. Many startups use software like QuickBooks or Xero to simplify bookkeeping or they work with local accounting firms that understand the unique needs of small businesses.
9. Build a Network and Find Mentorship
Connect with other local entrepreneurs, attend startup events, and join industry-specific organizations to expand your network. Capital Factory, Austin Startup Week, and the Austin Chamber of Commerce are excellent resources for forming valuable connections.
If you’re ready to get started and would like support in establishing your startup, reach out to Artie Pennington Law Offices, PLLC, in Kyle or Austin, TX.

